Carmen Natschke, the editor and publisher of The Decorating Diva, asked me to create a Look Book for her site, which she posted yesterday. I was extremely honored to think about my list of favorite products for a home office and share them with her devoted fans, and I love how beautiful they look in concert. In return, I asked her to share with RBD readers a bit of insight as to her trendsetting site and her take on design:
RBD: What was your inspiration for The Decorating Diva?
DD: The Decorating Diva originally came into being in 2003 as an online resource for the “Decorating Divas Training Center”—a business I co-founded that allowed students to learn everything from faux painting to accessorizing like a professional decorator.
Without fail at each workshop, a handful of students would ask about online decorating and buying resources. Sure, one could find decorating information in conventional venues like in the bookstores or on television—and as decorating junkies we all agreed that TV was a great resource, especially our favorite shows like “Trading Spaces” and just about any decorating show on HGTV—but the Decorating Divas’ students needed more, and preferably something they could print and reference later. Born from those requests for online decorating and design resources came the idea for the creation of the website where decorating divas could come to learn about style, design and decor. In December 2006, the website evolved from a decorating workshop resource companion to a complete digital media publication covering a range of design and decorating topics.
RBD: What’s the most fun about what you do? The least fun?
DD: The Most Fun: Everything to do with design—and the fabulous, creative and talented individuals I meet within the design industry. The Least Fun: Time constraints. Wishing there was more time to cover so much of the interesting products I find. Of course, there isn’t so I have to make some tough decisions as to what I cover and what I have to pass up.
RBD: Do you find that being able to travel the world reporting on design is inspiring and exciting? If so, explain a few situations that illustrate this.
DD: Traveling and experiencing other cultures is without a doubt inspiring and does reflect in my coverage of design topics. I also draw on my love of the arts, and museum visits are always a part of my travels. Visiting other countries also offers me the opportunity to note trends in fashion, design, color and the arts. I’m also inspired by the different landscapes and by nature in the places I visit. A recent visit to Panama, for example, inspired me when I noted the colors and patterns in the surrounding landscape. A trip to Mont Saint-Michel in France has forever inspired me with its magical qualities and beautiful medieval architecture. Miami—though it’s a routine trip for me—inspires me deeply with its diverse and interesting architecture ranging from the Art Deco in South Beach to the Icon Brickell, designed in part by Philippe Stark. When I lived on Brickell Key, I loved taking walks downtown to enjoy the architecture from the iconic Atlantis on Brickell Key—a building made famous in the 1980s television show Miami Vice—to the gorgeous new building Jade.
RBD: Do you have a favorite product you’ve come across recently that I can share with readers?
DD: After attending the International Contemporary Furniture Fair last weekend, I’d have to say my favorite new design product is Maybelline Te’s Snug Furniture collection. I’ve completely fallen in love with an exquisite silver-gray leather sofa designed by Maybelline’s fiancé, Alex. The construction is elegant, and the sofa has the design essence of old Hollywood glamour updated to fit into a modern design environment, and, yet, it is still equally at home in a more traditional style interior. Perfection!
RBD: Keeping up with such an active online publication while traveling so much must be challenging. Can you share with RBD readers some of your tricks for melding traveling, researching and writing?
DD: Thanks to technological devices (smart phone, laptop, handheld pc and netbook), WiFi and productivity tools, I’m able to work virtually anywhere, and at any time. In my former career, I was a software engineer and project manager so I’m very adept at organizing and managing projects. This has served me well because the job of editing and publishing a digital media publication is essentially one big project. For this “project” I create an annual editorial calendar (that is reviewed and modified, if required, every quarter), a quarterly assignment calendar and a quarterly publication calendar. Having an editorial and publishing schedule keeps me focused and makes it easier to “find” the discipline to get the tasks done.
RBD: Do you have a favorite design fair? If so, what is it about this one that’s different?
DD: Though it is a small design fair, I love Design Miami/ for its creativity, and gathering of incredibly talented artists and designers.
RBD: How has having such a terrific online design community changed your work life?
DD: Having an extraordinary online network of friends and colleagues has helped me discover interesting new design talent and design products—which I may not have come across using typical “offline” channels. Another wonderful benefit of the terrific online design community is the support and feedback we provide to one another.
I think a perfect example of the power of the online community was the recent #blogger19 trip (much credit to Paul Anater) that Brizo sponsored, taking a group of us to Jason Wu’s fall fashion show in New York City. The relationship between the designers and writers began, at least in part, online, and when we met in NYC, we further solidified the bonds of business relationships and friendships. Now, we continue to converse with and offer valuable feedback to one another, whether it’s discussing potential book ideas, new product debuts, design ideas or other issues.
My favorite part of the online community (on a personal level) is the immense generosity within the design industry network online. I was humbled when I saw the outpouring from designers for the recent fundraisers for Layla Grace (pediatric cancer) and Luna Velandry (pediatric cardiology). When I asked the community for help with the fundraisers, they were there—asking how they could help as well as using their online influence to spread the word and raise awareness. RBD: What is the one thing you’d really like for RBD readers to know about The Decorating Diva? DD: That The Decorating Diva is the place for those with a deep passion for style, design and décor.