If you believe Wikipedia, we have illustrator Charles Dana Gibson, who created the slender-waisted, chignon-crowned Gibson Girl, to blame for the American woman’s obsession with beauty. The online encyclopedia claims he personified the feminine ideal with his “satirical” pen and ink drawings. If you believe Richard D. (Dick) Rasor, a former advertising executive for J. Walter Thompson and the current owner of The Bethel Inn Resort in Bethel, Maine, Gibson was the first American feminist.
Rasor has dedicated an entire room at the Inn to the long-necked beauties and their eponymous creator. He took me on a tour of the Gibson Room earlier today, pointing out how the graphic designer riffed on men, the weaker sex, in many of his renderings: “With absolute clarity, he shows how screwed up men are!”
Leave it to Rasor to have a different take on Gibson’s standing in American history, as he has a razor sharp way of cutting through ambiguities (pun intended)! The hotelier bought a very different resort in 1979 than the one I am sitting within as I write this today. The 60-guestroom hotel surrounded by 100 acres and a 9-hole golf course saw 3,000 visitors a year in the late seventies. Today the property hosts 35,000 guests to its gracious spot off the commons in the Maine mountain village; has 200 acres surrounding its charming Victorian façade, an 18-hole golf course, 40 condominiums abutting the green, 40 kilometers of cross-country ski trails, and a popular spa.
During lunch in the Inn’s Millbrook Tavern & Grille, Rasor explained that from the start he was intent on founding a marketing-based business when he left the “Mad Men” world of New York City advertising. He paid $400,000 for the property in ’79, which he pointed out was about the same amount of money a home in Scarsdale, New York, would have cost during that time. In an article printed in Snow Country in 1989, Rasor advised everyone in the high-pressured world he had left to sell their $800,000 homes, buy a $150,000 home in Bethel, and use the rest of the money to open a small business: “There’s no way, really, to be on a power trip in Bethel, Me,” he quipped.
The talented businessman practiced what he preached, trading in his room at the top for a room at the Inn, and he’s been thrilled about his decision ever since. I, for one, am happy to have been in his spirited presence as he shared his passion about building a unique property with an abundance of character in the heart of one of the prettiest mountain destinations in our country. I am also happy he didn’t take his father’s advice. “Don’t get into the hotel business,” was the elder Rasor’s first caveat. Then he told his son, “If you do, don’t be dumb enough to buy a resort!” Had Rasor listened, not only would he have missed out on the opportunity to create a unique vacation experience for thousands of tourists each year, he might not have met his beautiful wife Gretchen, whom I had the pleasure of meeting last evening.
And back to the Gibson Room: Rasor owns several original Gibson Girl drawings, which explains his fascination with the comely women with pert chins and perfectly pursed lips. He motioned me over to a framed drawing—one of about a dozen in the room—titled “A Little Story. By a Sleeve.” As we leaned down and peered at the illustration, he asked me why I thought the piece of art was given such a title. I said, “I have no idea!” With a very pleased expression on his face, he said, “Look at her sleeves: one is flat! Guess where the guy would have been sitting before the waiter came in! And a Gibson Girl would never have a lock of hair out of place!”
Though this may seem completely unrelated to a story about an inn, I beg to differ. A successful hospitality venue is built upon a precept that Rasor’s keen observation skills attest to: it’s all in the details. One of the results of this at the Bethel Inn Resort is an ample dose of charm.