Grassroots Run Deep: Green Provocateur in Milan


Foundational Exuberance

The world is heading to Milan for Salone Internazionale del Mobile forthwith and it’s likely that everyone in the design world is going to be met with an entirely different landscape than they’ve encountered in central Milan in the past, especially the Porta Nuova and Republica neighborhoods. I snapped this shot from my hotel room in the Principe Di Savoia last October as the city began to prepare for the World Expo 2015, which will carry the theme “Feeding the Planet, Energy for Life.” It reminded me of Miami once upon a time when the joke circulated that the construction crane had become the city’s official “bird”!

Our inbox is rocking and rolling with new launches at iSaloni as furniture manufacturers prepare for the show with great anticipation (and likely a bit of trepidation considering the global economy). Instead of covering these here, we ask that you check in on the Design Commotion Facebook page for news or click on over to Modenus where V and Tim are going to be doing previews of new products debuting at the fair and Tim will be reporting live), I’m taking a rather #TravelTuesday tack today to shed some light on an initiative that I believe bears watching. It’s an effort by Paul Clemence and Jade Dressler called Green Provocateur (here’s the blog), which will launch on April 10 just as iSaloni gets underway.  They are calling their guerilla installations a “global urban art intervention” and the one in Milan is being sponsored by AMAZElab.

I’ve collaborated with Clemence on articles for Aishti magazine and celebrate his eye for an emotionally-charged architecture so I can only imagine the exhibitions they produce will be powerfully magnetic. “I find architecture’s poetry wherever I go,” says the photographer. Take the time to watch the video and you’ll understand more of the thrust of their vision. You can also follow their guest posts on Metropolis Magazine’s online site Metropolis P/O/V. I can’t wait to see how Clemence’s and Dressler’s point of view ripples across the globe! You can like the Green Provocateur Facebook page here. And visit them on indiegogo here.

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  • claudia zanfi- GREEN ISLAND

    Dear all, i’m Claudia Zanfi, director of the GREEN ISLAND program for Milano Design Week (12-17 April 2011).We’re very glad to host this year the Paul Clemence photo installation, in Zona Isola, during our GREEN days. The program will start on the 12th with the opening of the first design garden of spontaneus plants in Milano.Follow a series of events, exhibitions, bio and slow food, design, art, video installations in the area near Garibaldi Train Station.HOPE TO SEE YOU THERE, in our GREEN GARDEN! claudia

  • Saxon Henry

    Hey, Claudia: thanks for stopping in. It is an amazing effort and I wish I was going to be in Milan to see it but I won’t make it this year. Take lots of photos and send them along with news when you have it! Good luck during the busy time of iSaloni!